Los Angeles Mayor Karen Bass Attends
Scheduled for Paris in June and Mexico City in September
The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on the 27th that the ‘K-Expo USA’, held in Los Angeles, United States over two days starting from the 23rd, attracted around 40,000 visitors.
Visitors who came to the ‘2026 K-Expo USA’ are watching and experiencing the exhibition.
This year, the event was expanded from a K-pop and content exhibition to a comprehensive lifestyle expo encompassing K-food, K-beauty, and K-sports. Karen Bass, the mayor of Los Angeles, attended the event and presented certificates of appreciation to the Ministry of Culture, Sports and Tourism and the participating artists.
Nongshim operated a K-spicy flavor experience zone, while the Korea Cosmetic Industry Institute offered personal color analysis and personalized makeup demonstrations. The Korea Football Association set up a national team locker room experience space ahead of the North and Central America World Cup. Actor Ryu Sooyoung and Chef Song Hoon hosted a Korean cuisine cooking show using local ingredients from Los Angeles.
The K-pop concert featuring Jay Park, P1Harmony, Longshot, and others filled the 7,000-seat Peacock Theater to capacity.
Hot Picks Today
K-Expo will continue in Paris, France next month and in Mexico City in September.
This content was produced with the assistance of AI translation services.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
