*This content was translated by AI.
On the 6th, Hansung Motors, an official partner of Mercedes-Benz, announced that it is currently running a collaboration program with Louis Vuitton targeting ‘Club HANSUNG’ customers. This program is part of a strategy to expand customer touchpoints beyond existing vehicle purchase and management-focused services into all aspects of lifestyle, including culture, art, and gastronomy.
Hansung Motors is operating a private program called ‘SAVOIR REVER,’ which connects the brand philosophy and craftsmanship of Louis Vuitton. Additionally, it invited Club HANSUNG customers to a terrace party held at the restaurant ‘JP at Louis Vuitton’ within ‘LV The Place Seoul,’ a composite cultural space, providing them with a gastronomy program.
Building on its previously conducted golf, sports, and culture and arts programs, Hansung Motors is strengthening collaborations with global luxury brands. In the future, it plans to continuously introduce customized after-sales programs such as new product collection previews and styling classes. It will also continue to pursue the establishment of premium services through partnerships across various industries including fashion, culture, and gastronomy.
Regarding this collaboration, Hansung Motors Kim Ma-reu-ko (CEO) explained that Club HANSUNG is in the process of establishing itself as a premium lifestyle community beyond the level of an automotive brand customer membership, and stated that it will provide differentiated experiences by expanding partnerships with various global brands in the future.
*This content was translated by AI.
