What does it say about our product landscape, when a charging cable lands over $600,000 on Kickstarter because it’s guaranteed to last?
I can see the allure, as we’ve all gotten so used to cheap crap that breaks. Swiss company Rolling Square says if you buy their inCharge Life cable, what you’re really purchasing is a “lifetime right to own a cable,” which makes me a bit queasy—there was a time, though not in this century, that most things were built that way.
The cables are said to be extremely durable, being reinforced with graphene, jacketed in silicone and sleeved in nylon braiding. The company guarantees them for life, offering free replacements upon proof of destruction. (You have to send them a video of you snipping your theoretically-failed cable in half.)
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The cables start at €25 (USD $29), and you can order them in larger kits containing variants that you can join with connectors.
At press time there was 24 days left in the campaign.
