No matter how much branded merchandise you sell as an offshore racing team, you’ll never come close to covering your season costs. And that maxim holds true from the Pro Class 1 to Bracket 700 categories. It’s an expensive sport. Gear sales are not a pot of gold.
Still, something is better than nothing.
The Dirty Money Racing team reportedly moved more than $55,000 worth of branded merchandise last week in Key West, Fla. Photo by Pete Boden copyright Shoot 2 Thrill Pix
And teams that put in the effort required to stock and sell their branded-schwag, this some real money to be made.
How real?
According to Beau Renfroe, the owner new Super Cat-class world championship-winning Dirty Money Racing team, his outfit sold more than $55,000 worth of Dirty Money-branded stuff to fans during last week’s Race World Offshore Key West Championships. (As proof for this reporter, Renfroe even produced his online sales platform overall sales receipt)
“Do you know of any other team selling that much branded merchandise in Key West?” he asked
I did not and—based on the few teams I asked about their own gear sale totals from Key West—still don’t.
