When Ocean Grand first launched in City Beach, the views naturally drew attention.
Sweeping outlooks across the Indian Ocean, parklands and Perth skyline are hard to beat.
Yet, while the views are a major drawcard, buyers are increasingly connecting with the lifestyle that comes with them.
According to Blackburne Managing Director Paul Blackburne, today’s buyers are placing just as much importance on convenience, wellness and community as they are on the residence.
“People still want a beautiful home and an incredible view,” he said.
“What they’re really thinking about now, though, is how they want to spend their time day to day.
“Having everything they need close by and feeling connected to the community around them are becoming just as important.”
This thinking has shaped Ocean Grand from the outset.
An address built around lifestyle
Located in the heart of City Beach, the development combines 264 residences with a resort-style wellness offering, plus a vibrant ground-floor dining and retail precinct designed to bring more life and convenience to the area.
Cafes, restaurants, a wine bar and a boutique supermarket will sit beneath the residences, while residents will also have exclusive access to a collection of resort-style facilities. These include a heated pool with cabanas, a sauna, a steam room, a cold plunge pool, a fully equipped gym, a yoga and Pilates studio, a golf simulator, private dining facilities and a dedicated concierge.
For many buyers – particularly locals looking to right-size within the western suburbs – it is this complete lifestyle offering that is resonating.
“We’re speaking to a lot of people who love the area and want to stay close to the community they’ve raised their families in,” Mr Blackburne said.
“They still want space, quality and privacy, but they’re looking for a lifestyle which feels easier – less maintenance, more freedom and more time to enjoy life.”
At Ocean Grand, this has meant creating residences that still feel generous and highly liveable while also focusing heavily on the lifestyle around them.
According to Mr Blackburne, buyers are placing more value on the little things which improve everyday life – being able to walk downstairs for a coffee, meet friends for dinner at one of the onsite restaurants, use wellness facilities without leaving home or head out for a walk along the coast without needing to jump in the car.
“Luxury today is as much about convenience as it is about finishes,” he said.
“It’s about creating a home where life feels effortless.”
Where community comes naturally
Importantly, Mr Blackburne said one of the biggest surprises for many buyers after moving into apartment developments was the sense of community which naturally formed over time.
It is something Blackburne has seen first-hand across developments including The Grove Residences in Claremont and ONE Subiaco, where residents regularly connect through shared spaces, social groups and everyday interactions.
“People often come in thinking they’re just buying an apartment,” Mr Blackburne said.
“What ends up happening is they naturally become part of a community.
“You get to know your neighbours, see familiar faces around the building and there’s a genuine sense of connection that forms over time.”
For many buyers transitioning from long-held family homes, this social aspect has become an unexpected benefit of apartment living.
“There’s a perception that apartment living can feel isolating, but we’ve actually seen the opposite,” Mr Blackburne said.
“When developments are thoughtfully designed and people genuinely enjoy the spaces around them, neighbours naturally become part of the community.”
That focus on connection is reflected throughout Ocean Grand – from the shared wellness spaces and vibrant ground-floor precinct to the neighbouring Ocean Village Park – helping to foster a genuine sense of community while maintaining the privacy of a premium coastal address.
While the ocean vistas remain one of the project’s defining features, Mr Blackburne believes it is the overall lifestyle offering which is helping more buyers embrace apartment living.
“The views are incredible and they’ll always be a major part of Ocean Grand,” he said.
“However, when people picture themselves living there, it’s the lifestyle that really resonates – having everything close by, feeling part of a community and simply enjoying life a little more.”
Experience the vision first-hand
Located at 3 Kilpa Court, City Beach, Ocean Grand is continuing to attract strong interest from buyers seeking a more connected way of living.
Residences are currently selling from $1.79 million, with limited availability already remaining across some three-bedroom layouts.
Buyers can step inside the vision for Ocean Grand at the project’s immersive offsite display suite at 353 Cambridge Street, Wembley.
Featuring full-scale kitchen, bathroom and living spaces, the display offers a tangible way to experience the residences, explore the curated finishes and floor plans, and view the development in detail through a large-scale three-dimensional project model.
The $2 million display suite is open on Wednesdays from 4.30-6pm, and on Saturdays and Sundays from 12.30-2.30pm.
Developed by Blackburne, Ocean Grand City Beach offers luxury residences from $1.79m, with expansive ocean and city views, resort-style facilities and a vibrant neighbourhood centre below.
