JD.com Inc. has launched a standalone food delivery application and an independent user-review service, intensifying its competition with Meituan in China’s sprawling local services market.
Company founder and chairman Richard Liu announced on Monday that the e-commerce heavyweight will roll out a dedicated food delivery app, as well as a new review platform called “JD Dianping.” The platform will also introduce “JD Zhenbang,” an AI-powered ranking system designed to rival Meituan’s widely used Dianping listings. Liu said the app was developed in response to user feedback that food delivery services were too hard to locate within JD.com’s main app. The new application is currently available only for Android users.
JD Dianping will cover five major lifestyle sectors, including dining, hotels and entertainment. Its Zhenbang system will use artificial intelligence to aggregate online reviews, track real user behavior and incorporate results from blind testing conducted by a planned 100,000 testers. Liu emphasized that the rankings will not be commercialized, asserting that monetization of such platforms undermines fairness.
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