Netflix (NFLX) will begin trading on a split-adjusted basis on Monday, November 17, following its recently announced 10-for-1 stock split. The move lowers the per-share price and increases the number of shares held by existing investors, with no change to the company’s overall market value.
Meet Your ETF AI Analyst
New Amendment Enables Split to Take Effect
Netflix first announced its 10-for-1 stock split on October 31 and later approved an amendment on November 15 to increase its authorized shares from roughly 4.99 billion to about 49.9 billion. This step ensured there were enough shares available to complete the split.
Notably, shareholders of record as of November 10 will receive nine additional shares for every one share they owned.
Netflix said the split is intended to make shares more accessible, particularly for employees and smaller investors. The move comes after a strong run this year, with the stock up roughly 25% year-to-date amid steady subscriber growth and rising interest in its ad-supported tier.
What to Expect at the Market Open
When trading starts today, investors will see Netflix trade at the new, lower price reflecting the split. Trading volume may rise, as split-adjusted pricing often attracts more retail interest. Short-term volatility is also possible as the market adjusts and finds a new trading range.
Options pricing will adjust as well, with contracts reset to reflect the new share count and revised strike prices.
The key question is whether the stock can keep its recent momentum. Investors will be watching subscriber trends, ad-tier growth, and rising competition from Disney+ (DIS), Amazon Prime Video (AMZN), and Alphabet’s (GOOGL) YouTube.
Is NFLX Stock a Buy?
The stock of Netflix has a consensus Moderate Buy rating among 34 Wall Street analysts. That rating is based on 26 Buy, seven Hold, and one Sell recommendations issued in the last three months. The average NFLX price target of $1,398.59 implies 25.75% upside from current levels.
