New York, NY – March 25, 2025 – Today, NBCUniversal and LG Electronics (LG), a global leader and technology innovator in consumer electronics, home appliances, and more, announced an expanded partnership that will deliver NBCUniversal content in the US including entertainment, news, sports, Spanish-language, and true-crime programming as well as innovative shoppable experiences to audiences across the country through LG smart TVs.
Available today are NBC News NOW, TODAY All Day, Dateline 24/7, and SNL Vault FAST channels, with an extensive collection of beloved film and TV series spanning decades including “Little House on the Prairie,” “Murder, She Wrote” and “Saved by the Bell,” plus cinema classics from Universal Pictures and genre-based action, crime and monster movies coming soon. These upcoming launches also include past seasons of popular series from “Million Dollar Listing,” “The Real Housewives” and “Top Chef” along with Spanish-language news and entertainment from Telemundo. Additionally, local news, true-crime and sports programming will join the LG Channels lineup.
On the horizon, LG TV users with Pay-TV subscriptions will be able to watch some of their favorite current NBCUniversal content on linear including Bravo’s highly successful “Below Deck” franchise, and shop directly within the LG experience on-screen with plans to offer additional content. By combining the power of NBCUniversal and LG technologies and content, these leaders are empowering marketers to directly connect with engaged audiences and fans to shop their products or services in real-time without disrupting their content journey. With NBCU Checkout and LG’s ‘webOS pay’ feature, viewers can utilize their LG remote to easily explore different products inspired by the content and easily make a purchase through their mobile device or directly on their TV, reducing consumer friction, while also driving measurable brand impact.
The joint effort leverages LG’s Emmy-award-winning webOS smart TV platform and NBCUniversal’s longtime legacy of innovation, redefining how viewers engage with content and commerce through shoppable experiences, ad innovations, and purchasing technology. Since launching its commerce business, NBCUniversal has seen incredible demand and impact for brands of all sizes, collapsing the purchase funnel with increases in engagement when storytelling, IP and talent are leveraged (+378%), brand favorability due to the connection made with NBCU IP (+171%) and year-over-year purchase growth (+60%).
This development within the free ad-supported streaming TV (FAST) and commerce spaces builds upon NBCUniversal and LG Electronics’ long-standing partnership across the NBCUniversal portfolio including content sponsorships such as LG’s recent collaboration with NBC’s nature documentary series, “The Americas,” narrated by Tom Hanks.
For the past 12 years, as the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TV’s from 42 thru 97 inch screen sizes including its award-winning LG OLED G5 evo TV, as well as innovative OLED TV solutions such as the world’s only 42-inch flexible TV, the LG OLED Flex, and unique lifestyle TVs including the LG StanbyME and LG StanbyME Go. For more information on the complete lineup of 2025 LG TVs, visit LG.com.
The full suite of NBCUniversal’s free, ad-supported TV content on LG includes:
