cj hendry arrives in soho with permanent flower shop
On Prince Street in SoHo, New York, artist Cj Hendry transforms her popular Flower Market installation into a permanent Flower Shop. The small storefront, unveiled on November 10th, 2025, is the artist’s first fixed space — a brick-and-mortar expression of her long fascination with turning ephemeral subjects into tactile and enduring experiences.
From the sidewalk, Flower Shop presents as a white pavilion framed by polished metal and a scalloped awning. Behind clear panels, hundreds of vividly colored plush flowers line the walls in ordered rows, evoking the dense, chromatic rhythm of a typical New York bodega. The space feels familiar to New Yorkers, yet slightly uncanny with its ordered and plush blooms. See designboom’s coverage of Cj Hendry’s 2024 Flower Market on Roosevelt Island here and her 2025 edition in Rockefeller Center here!
images courtesy Cj Hendry
plush blooms for purchase daily
Visitors to Cj Hendry’s Flower Shop are invited to closely inspect the blooms, lean in to study their texture and hue, and make selections for purchase, with each available for $10 USD. The taut canopy above diffuses daylight into a uniform glow, heightening the saturation of reds, yellows, and violets. In cold weather, the enclosure’s modest warmth and visual density create a contained world of softness.
Every element of the Flower Shop serves the artist‘s ongoing inquiry into materiality and illusion. Where her earlier Flower Market installations relied on large-scale theatrics, this humble structure distills her approach into a vignette, or an everyday typology reimagined with humor.
The plush flowers themselves are crafted from textiles and foam, and translate organic fragility into permanence. Arranged in uniform acrylic cylinders, they read as a study in serial form. Each stem is identical in height yet varied in personality. The material consistency of the shop’s construction amplifies the idea of repetition as design logic.
Cj Hendry opens Flower Shop in Soho New York as her first permanent space
the storefront reimagines a classic city flower stand
rows of plush flowers recall both retail display and installation art
a white canopy and mirrored frames create a luminous enclosure on Prince Street
