The Oura Ring 4 is the trendy, high-tech fitness device that loads of celebrities have been spotted wearing, from athletes like NBA All-Stars to the likes of Gwyneth Paltrow and Jennifer Aniston. I even named it my health and fitness device of 2025.
Now you can get it for less: the Oura Ring 4 in Titanium Gold is discounted from $499 to $349 at Amazon US. That’s a 30% saving, or $150. The same 30% discount applies to its Titanium Rose Gold finish.
In the UK, it’s the same thing: The Oura Ring 4 in Titanium Gold and Rold Gold has been reduced from £499 to just £349 at Amazon, while other colors like silver have been reduced from £349 to £249 at Amazon.
Today’s best Oura Ring 4 Black Friday deal in the US
Today’s best Oura Ring 4 Black Friday deal in the UK
Tiny fitness trackers that monitor heart rate, movement, and sleep from your finger rather than your wrist have skyrocketed in popularity – and quality – in recent years.
The Samsung Galaxy Ring, Oura’s main competitor, doesn’t quite have as many features as the Oura Ring 4, but it is subscription-free, so it comes top of our best smart ring guide by a hair. Significant discounts on the Oura Ring 4 upset that value-for-money balance of power.
At these prices, I’d recommend the Oura over the Samsung.
Do I need to buy a sizing kit?
Not if you know your ring size, or the ring size of the person you’re buying one for. However, if you’re not sure, you’re better off buying a sizing kit at the same time as, or before, you buy an Oura Ring so you can return it and grab the correct size if needed.
Buying a $10 / £10 sizing kit provides a $10 / £10 credit towards buying an Oura Ring 4, so you effectively reclaim your purchase. However, even though the sizing kit is full-price in the US, the UK deal has the sizing kit at 50% off, while retaining the full £10 credit towards an Oura Ring, saving you an additional £5. Clever!
US: Shop more of today’s best Black Friday sales
- Amazon: 45% off TVs, AirPods, air fryers & vacuums
- Apple: iPads, AirPods & MacBooks from $119
- Best Buy: $1,000 off TVs, laptops & headphones
- Dell: laptop deals from $249.99
- Home Depot: 40% off appliances, furniture, grills & tools
- Lenovo: 45% off laptops & tablets
- Lowe’s: up to 30% off appliances, holiday decor & tools
- Samsung: up to $2,000 off appliances, TVs & phones
- Target: 40% off Christmas decor, clothing & furniture
- T-Mobile: up to $1,100 off latest iPhone 17
- Walmart: furniture, cheap TVs & vacs from $69
- Wayfair: 54% off Christmas, furniture & decor
UK: Shop more of today’s best Black Friday sales
